Southern Arizona joins statewide efforts for 10th annual Drowning Impact Awareness Month

Purple ribbon campaign calls attention to increased child drowning risks in August

Tucson, AZ - Since Jan. 1, 2013, there have been 14 water-related incidents in Pima County that have resulted in two deaths, including a child under age 5. The most recent incident happened last weekend when a 3-year-old boy nearly drowned in a hotel pool. Arizona continues to rank second in the nation for child drowning. August is a particularly high-risk time for child drowning to occur because of a combination that includes triple-digit heat and back-to-school distractions. Parents and caregivers are encouraged to take steps to protect children, as drowning is preventable.

Drowning Impact Awareness Month, led in Southern Arizona by Safe Kids Pima County (SKPC) along with local first responders, hospitals and the water safety community, recognizes the statewide efforts of drowning prevention. Formal proclamations have been adopted by Governor Brewer and the City of Tucson, as well as the Town of Oro Valley, and the following fire districts: Drexel Heights, Mountain Vista, Corona de Tucson, Golder Ranch and Rincon Valley. The Pima County Board of Supervisors is scheduled to adopt it Aug. 6.  

Supporters in Arizona are encouraged to wear purple ribbons throughout the month of August. The public is invited to pick up a free purple ribbon at KVOA News 4 Tucson, located at 209 W. Elm St., or at Tucson Medical Center, located at 5301 E. Grant Rd. The ribbons will be at the concierge desk inside the new TMC Orthopaedic and Surgical tower.

Upcoming event: Please join TMC, the proud lead agency of SKPC, for a Water Safety Expo in honor of Drowning Impact Awareness Month.

  • Friday, Aug. 23, from 6-9 p.m. and Saturday, Aug. 24, from 5-9 p.m.
  • Tucson Rodeo Grounds - 4823 S. 6th Ave.
  • More information can be found at

Safe Kids Pima County coordinator Donna Lewandowski is available for media interviews. Please call Kimberly Romo at (520) 324-4390 to coordinate.

Additional Information: Safe Kids Pima County (SKPC) is a network of local community partners dedicated to preventing injuries in children, the number one killer of kids in the United States. Spearheaded by Tucson Medical Center, SKPC is part of Safe Kids Worldwide, a global network of more than 600 coalitions in 23 countries. We are committed to raising awareness and educating our community about preventable injuries, ensuring that all children have the chance to grow up healthy and safe, and do all the great things kids were meant to do. More information can be found at: